PewDiePie

Felix Arvid Ulf Kjellberg (born 24 October 1989), better known as PewDiePie, is a Swedish YouTuber. Best known for his gaming videos, he is also recognised for his satirical commentary, comedy-sketches and lifestyle vlogging. Kjellberg's popularity on YouTube and extensive media coverage have made him one of the most noted online personalities and content creators. Media coverage of him has cited him as a figurehead for YouTube, especially in the gaming genre.

Born and raised in Gothenburg, Kjellberg registered his YouTube channel "PewDiePie" in 2010, primarily posting Let's Play videos of horror and action video games. His channel gained a substantial following and was one of the fastest growing channels in 2012 and 2013, before becoming the most-subscribed on YouTube on 15 August 2013. From 29 December 2014 to 14 February 2017, Kjellberg's channel was also the most-viewed on the platform. After becoming the platform's most-popular creator, he diversified his content, shifting its focus from Let's Plays and began to frequently include vlogs, comedy shorts, formatted shows, and music videos. For its first foray into original programming as part of the relaunch of its subscription service, YouTube also enlisted Kjellberg to star in a reality web series.

Kjellberg's content was already noted for its polarizing reception among general audiences online, but in the late 2010s, it became more controversial and attracted increased media scrutiny. Most notably, a 2017 article by The Wall Street Journal alleging his content included antisemitic themes and imagery prompted other outlets to write further criticism of him and companies to sever their business partnerships with Kjellberg. Though he acknowledged the content which garnered media ire as inappropriate, he defended it as humor taken out of context and vehemently rebuked the Journal's reporting in particular.