Contemporary era · 2021

Salmon chaos

In March 2021, a wave of Taiwanese people changed their legal names to include the Chinese word for salmon (鮭魚, guīyú) to take advantage of a promotion by the Japanese conveyor belt sushi chain Sushiro. The chain offered free sushi to guests whose names included the word. This phenomenon was dubbed the "salmon chaos" by English-language media.

Salmon chaos
Salmon chaos · bryan..., CC BY-SA 2.0, Wikimedia Commons
When
17 Mar 2021 – 18 Mar 2021
Where
Taiwan
Era
Contemporary

Topics

Before and after

Text from the Wikipedia article Salmon chaos, CC BY-SA 4.0